Cutting Strategy Clutter

Event Information:

• Tuesday, August 25
• 5:30 - 7:30 PM Central
• One Memorial City Plaza
• 800 Gessner Road| Houston 77024
• Parking is available onsite

This event is free and open to the public but registration is required. Complete the form to register now.

About the event

An average company’s strategy is cluttered by initiatives that presumably deliver value to customers, employees and shareholders. At these companies, customers are underwhelmed from a commoditized offering, employees are overwhelmed from initiative overload and shareholders face anemic returns.

Join Professor Vikas Mittal to learn why strategy clutter exists in many companies today. During the presentation you will explore case studies of companies that overcame strategy clutter through a science-based strategy approach and grew relative sales while also increasing margins and EBITA.

Meet the instructor

Vikas Mittal | Rice University's Jones Graduate School of Business' J. Hugh Liedtke Professor of Marketing & Faculty Director for the Center for Customer Based Execution & Strategy